Blue Sparrow is a therapy consulting firm with the mission of helping therapists work more efficiently and effectively through one-on-one consulting, trainings, and workshops.
Breaking the mold in a traditional industry landscape.
Today’s Therapy Consulting had a vision to help clinics and hospitals run more efficiently, while differentiate themselves in an industry landscape that looked overly medical and sterile. While their workshops and trainings were highly effective, they needed a new brand and name that wouldn’t create confusion with their existing clinic, Today’s Therapy Solutions.
We created a new name, focused strategy, clearly-defined messaging, and an approachable yet professional visual identity unlike any other in the therapy consulting space.
With these elements established, we were able to create a new website from the ground up and various touchpoints including stationery, postcards, brochures, and a trade show display including therapist-minded swag with Blue Sparrow branding.
Just like their business is anchored in trust and loyalty, we chose a name and a brand anchored in the color blue which has the same symbology, and paired with softer neutrals of tan, white, and pastel pink. As certified pediatric therapists the brand needed to feel approachable and fun, just like therapists need to be when they are with their patients and true to the personality of their team. We also focused on the sparrow whose symbolism connects community, teamwork, and joy, creating an icon that felt modern and original.