Industry

Professional Services

Type of Work

Visual Identity

Print Collateral

Website

Evans & Davis

Designed to last a lifetime

Industry

Professional Services

Type of Work

Visual Identity

Print Collateral

Website

Industry

Professional Services

Type of Work

Visual Identity

Print Collateral

Website

Overview

Dedicated and committed to our clients, their families, and their businesses for a lifetime.

The Challenge

Evans & Davis is a family-owned boutique estate planning and business law firm with offices in Oklahoma, Texas, Arizona, Colorado, New Mexico and California. They were looking to elevate their brand experience so that it extended beyond their existing logo and influenced every client interaction with the firm to reflect their core values of trust, family and loyalty.

The Solution

Our solution consisted of a plan for the brand voice, brand story, colors, fonts, logo usage, photography strategy, and how to best incorporate the brand across all platforms.

Visual Identity

We made a small, but important change to the primary logo. By removing "attorney", Evans & Davis comes across as friends rather than attorney-at-law.

We created an icon that embodied Evans & Davis’ goal to serve clients, their families and their businesses for a lifetime. The icon encompasses the first initial of each partner in the firm, united by a shield representing protection of each client and their loves ones.

Print

We introduced textures, color accents, and patterns to enrich the brand dimensions and color palette.

Website

A dynamic website built on values. The site serves as a place where clients can get to know Evans & Davis and start building confidence and trust in the brand.

“Nominee’s founder, Matt Stansberry, designed our logo in 2005. While we still use this logo today, we knew we could to do a better job telling our story, positioning our brand and expanding our visual identity. We engaged Nominee to perform a brand revamp with the goal of not only showing how far we’ve come and who are today, but a brand that could carry us into the future. They were able to continue using our logo while adding a fresh new mark, an updated color palette, a new website, a new brand narrative and well-crafted marketing materials that reflect our culture, personality and the care we have for our clients. Through this process we were able to define and articulate who Evans & Davis is, and it’s now accurately reflected in our brand and across all touchpoints.”

Bryan Evans

Partner, Evans & Davis

Let's identify your
brand opportunity

Contact Us