Industry

Not-For-Profit

Type of Work

Visual Identity

Signage & Wayfinding

Strategy

Branding

Touchpoints

Oklahoma City Pride Festival

A new face for Oklahoma City’s LGBTQ+ community.

Industry

Not-For-Profit

Type of Work

Visual Identity

Signage & Wayfinding

Strategy

Branding

Touchpoints

Industry

Not-For-Profit

Type of Work

Visual Identity

Signage & Wayfinding

Strategy

Branding

Touchpoints

Overview

We worked with Oklahoma City Pride to develop and launch a unique identity for the newly-formed organization, which included a bold and eclectic brand identity, touchpoints, posters, branded social channels, and a social media campaign-turned-pop up gallery called Faces of Pride.

The Challenge

With the dismantling of the OKC Pride organization in 2018, many were concerned for what that meant for Pride in 2019 and if the event would be able to happen.

Three months before the parade, Oklahoma City Pride was formed as a new organization under new leadership.

Still forming its identity while planning a parade, Stonewall 50th Anniversary events, and festival, the group needed a high-impact brand that could immediately ignite community awareness and rally sponsorship support, while also being timeless enough to last for years in the future.

Visual Identity

Unapologetically proud. Unapologetically Pride.

With 2019 marking the 50th anniversary of the Stonewall Riots, we were reminded that Pride in the United States started as a form of protest, pushing against the idea that LGBTQ+ people should hide or conform their identity. We created an eclectic brand that embraces this bold, strong, and unapologetic attitude, anchoring the traditional Pride flag colors on black and white and using an all caps typeface for the primary mark. Supporting marks and styles were created to be as equally as bold.

Touchpoints

Our team developed a series of touchpoints for the festival and parade, including lanyards, signage, enamel pins, and merchandise which included hats, tank tops, and a colorful “OKC Pride” t-shirt. The shirt design was so successful that it could not be kept in stock and was consistently sold out.

Faces of Pride

A pop-up art gallery in 39th District’s historically queer club.

When we think of LGBTQ-friendly states, Oklahoma may not come to mind. Our team created a social campaign-turned- pop up gallery to highlight real LGBTQ+ Oklahomans, which documented the powerful stories of the LGBTQIA+ community through a series of portraits and interviews from thirty-five Oklahomans. Each interview provided a glimpse into the individual’s unique experience, detailing the highs and lows of what it means to be LGBTQIA+ in our state. This helped build a large following on Facebook and Instagram and grew momentum for the new organization from the ground up.

Going beyond a social media campaign, our team worked with the Oklahoma City Pride team to turn the WreckRoom, a historically queer club in the 39th Street District, into a pop up art gallery to showcase the Faces of Pride stories. This included curating the gallery design and installation and a one-of-a-kind wheatpaste sign design on the exterior of the building.

Impact

Oklahoma City Pride experienced record-breaking attendance (100-120,000 people), a record-breaking number of sponsorships, and made national headlines on NBC News. Mayor David Holt officially declared the third week of June “Pride Week” in Oklahoma City.

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