Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Strategy

Pollo Boy

Serving up c̶h̶i̶c̶k̶e̶n̶ culture.

Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Strategy

Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Strategy

Overview

Pollo Boy is a fast casual flame-broiled chicken concept whose mission is to serve the best bone chicken and provide a healthy alternative to other fast casual concepts for progressive-minded, health conscious consumers.

The Challenge

There are lots of dining options when it comes to chicken. Their product is very good, but how do we create a loyal following?

The Solution

Create an entire brand experience designed around people, culture and brave ideas. The food will get them in the door but it’s the experience that will bring them back.

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