Pollo Boy is a fast casual flame-broiled chicken concept whose mission is to serve the best bone chicken and provide a healthy alternative to other fast casual concepts for progressive-minded, health conscious consumers.
There are lots of dining options when it comes to chicken. Their product is very good, but how do we create a loyal following?
Create an entire brand experience designed around people, culture and brave ideas. The food will get them in the door but it’s the experience that will bring them back.