Industry

Real Estate & Travel

Type of Work

Naming

Rebrand

Visual Identity

Signage & Wayfinding

Website

Strategy

Messaging

Rally Group

Branding outside the box.

Industry

Real Estate & Travel

Type of Work

Naming

Rebrand

Visual Identity

Signage & Wayfinding

Website

Strategy

Messaging

Industry

Real Estate & Travel

Type of Work

Naming

Rebrand

Visual Identity

Signage & Wayfinding

Website

Strategy

Messaging

Overview

A full-service commercial real estate group dedicated to improving the community.

The Challenge

The previous brand, Box Real Estate, was limited by the founder’s (David Box’s) personal identity, and he wanted something his team could get behind, grow and move towards the future.

The Solution

Develop an exciting new brand that accurately represents its founder (an avid Tennis pro and visionary optimist), its team and its future. A future focused on growth and impact.

Visual Identity

We developed a signature banner mark which represents the energetic vision David Box created – a brand for his team to truly rally behind.

The typography is modern and clean, forward thinking and energetic. To ensure the Group stood out in the local real estate landscape, we chose a unique pairing of of blue and lime green. While blue symbolizes trust (important for a new real estate group), the blue and green together creates an electric energy that represents Rally’s sense of urgency and the high energy atmosphere they operate in

Website

With a clean yet urban aesthetic, the site is built around what ‘rally’ means for the team – win-win outcomes.

Rally for success means creating solutions where every party achieves their goals, and the modern site we designed and developed centers around this idea.

Impact

The Group rallied behind a singular vision, loud voice, and enhanced values.

Their new name and brand has provided Rally Group and its team clarity of purpose and a brand platform through which they can engage and serve their clients and the community.

“We approached Nominee to rename, rebrand and reposition our commercial real estate group. This was the second time we engaged with Nominee and founder, Matt Stansberry. We couldn’t have come back if we hadn’t received great service the first time. So, the bar was set high as we came in with big expectations and ambitious objectives. Nominee took the time to get to know us and the market opportunity. Not only did they meet our desired objectives, they exceeded our expectations with a name we love and a brand we can truly rally behind."

David Box

Rally Group, Managing Partner

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