Bringing shared workspaces to underserved parts of the city.
Shared workspaces have been slow to gain traction in Oklahoma City--and even then, have traditionally only appeared in the City’s more affluent neighborhoods. Rise Coworking set about to change this, by creating a community space with a collaborative culture in a historically underserved part of the City.
Creating a movement, not just a workspace
Rise did not want to be a run of the mill coworking workspace; it’s vision was to create a movement which would bring like-minded people together to work in one environment, to learn from each other, to network, stimulate creativity, reduce stress and simply get stuff done. Success through collaboration, community and helping others was a key component of Rise’s concept.
"Together We Rise"
We created a series of messages around the "Together We Rise” concept to underscore the founder’s vision that collaboration could lead to increased productivity and creativity.
"It was evident Nominee developed everything around our culture and ethos. We brought them a vision for our business and they put a face to it, essentially. What surprised us, however, was just how impactful their work on our branding would be. We started gaining traction in brand recognition before we even opened our doors. Much of our business strategy continues to incorporate our brand which makes it easy to unify all of our initiatives and keep in step with our vision. This was easily the most important investment we have made into our business."