Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Messaging

Touchpoints

The Jones Assembly

Assembling a one-of-a-kind brand experience.

Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Messaging

Touchpoints

Industry

Food & Beverage

Type of Work

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Messaging

Touchpoints

Overview

The crown jewel of Oklahoma City's West End.

We worked with The Jones team to develop an eclectic brand language, bigger than a single logo or brand mark. Collaboratively we evaluated each and every touch point, looking for where we could engage and wow the customer. So rather than repurposing a handful of brand designs we created a robust brand vision that allowed for custom, small touches throughout, while never deviating from the overall brand strategy. Simply stated, there is nothing like The Jones Assembly, it truly is one-of-a-kind.

The Challenge

The Jones Assembly needed to distinguish itself in a highly crowded restaurant space and emerging live music scene.

Visual Identity

An eclectic brand bound by a singular brand vision.

The Jones Assembly is a flawless space because nothing was left to chance. At every touchpoint there is a thoughtful detail. Many of the brand designs we created were used only once and for one particular reason. This allows for an expansive brand that does not rely on a sole logo but rather a larger brand feel that we highly managed throughout the entire process.

8-Track Art Installation

Creating the perfect Instagram moment.

Utilizing the real estate across from the main bar, we designed a custom art installation. We created a grid system, incorporating well over a thousand 8-track tapes, that allows us to design unique art and messages. Each 8-track features one of several custom designed labels, so the experience continues when you get close up. Several times a year we design and install a new concept to keep things fresh.

Website

There are many reasons to enjoy The Jones.

The website we designed for The Jones Assembly had to address all aspects of the location. There is dinner, lunch, brunch, a coffee program, dessert, special menus for concert nights, an in depth cocktail menu, a unique upstairs experience, upcoming concerts and that's not all. It was important that we capture the essence of The Jones, and as a highly curated space we wanted the site to feel extremely easy to use while not skimming on any of the charm. What we came up with is single page, user-friendly experience that leaves nothing out.

Impact

The Jones consistently experiences full reservations and has continued to hit above its projected numbers in food and beverage sales. Additionally, The Jones produced numerous sold out shows and above-market-average ticket sales for national acts.

“Nominee is above and beyond a design firm. We partnered with them to craft a unique brand and they passionately pushed The Jones Assembly brand forward, while delicately pulling the most creative forms of expression from our team. They were never standing in the way of our ideas, but always struck the right balance between listening to us first and challenging us second.”

Graham Colton

The Jones Assembly, Partner

Let's identify your
brand opportunity

Contact Us