Industry

Professional Services

Type of Work

Naming

Rebrand

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Strategy

Messaging

Touchpoints

Thrive Insurance

Reimagining insurance.

Industry

Professional Services

Type of Work

Naming

Rebrand

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Strategy

Messaging

Touchpoints

Industry

Professional Services

Type of Work

Naming

Rebrand

Visual Identity

Print Collateral

Signage & Wayfinding

Website

Strategy

Messaging

Touchpoints

The Challenge

A better way to experience insurance.

Elite Insurance was in a crowded marketplace with a vision to be truly different. Although their thinking was bold, their name, look, and voice sounded similar to everyone else’s.

The Solution

Create a new name, visual identity, and compelling brand message to attract the next generation of insurance innovators.

Thrive protects their customer’s quality of life while giving team members the tools and flexibility to live a purpose-filled life. This makes Thrive one of the most innovative and attractive insurance brands in the market.

Visual Identity

Don’t just live. Thrive.

The Thrive logo is made up of bright interconnected rings that represent living an integrated life focused on relationships, well-being, career and lifestyle.

Touchpoints

We developed a variety of custom touchpoints to create a thoughtful and consistent brand experience.

Thrive feels happy and positive, with words you don't always associate with insurance. The icon is dynamic and full of color and energy, in stark contrast to the stuffy, corporate brands common in the insurance space. Additional brand patterns continue the positive energy of the brand across a variety of touchpoints.

Website

The design of the website breaks boundaries with overlapping elements, representing Thrive’s innovative and boundary-breaking approach to insurance.

The site is helpful, friendly, and easy to navigate, We incorporated photos of smiling faces, customer testimonials, and bright colors & patterns to make the site feel more approachable. We art-directed custom photography, integrated unique patterns and icons, highlighted Thrive's brand message, and powerfully incorporated their bold color palette.

Impact

2017 & 2018 Metro 50 Winner

One of Greater Oklahoma City's most prestigious awards recognizing the metropolitan area's fastest-growing privately held companies.

"Nominee has the unique ability to pull the vision out of an entrepreneur to discover what their brand could be, how to create an emotional attachment to that brand, and then how to communicate it to the world. Thrive would not be what it is today without the creative work of Nominee. If you just want a logo, use some online site. If you want to develop a compelling brand that your team and your clients can rally around, use Nominee.”

Taylor Richardson

Thrive Insurance, Founder & CEO

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