A dynamic community and urban lifestyle in the underserved west end of downtown Oklahoma City.
A historically rich, but underdeveloped district on the westside of downtown where Oklahoma City residents aren’t used to visiting, much less living in.
Developing a destination brand that extends beyond a physical apartment complex to include the district it has been built in.
Creating a placemaking brand for the early adopter / trend-setter that they can wear, talk about and feel a sense of pride in belonging to. It’s all good in the neighborhood.